Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a crucial part of a recruitment marketing strategy because it helps get your business in front of a broad pool of candidates. Especially quality prospects who aren’t actively utilizing the standard job boards.

Social marketing is an effective tool for referall.us recruitment. However, because most advertising systems are customized to eCommerce, designing a terrific recruitment project can be tough. This short article walks through factors to consider and recommendations when utilizing Facebook ads for recruitment marketing.

Establish Facebook Business Manager and somalibidders.com ad account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This excellent guide from Hootsuite walks through how to establish Facebook Business Manager.

Business Manager allows you to include multiple people to the account to assist run projects, however know that people will need an individual Facebook account to be able to be included.

To acquire advertising projects, you’ll also need a Facebook Ad Account, which you will be prompted to create when setting up Facebook Business Manager.

You’ll likewise require to verify your website domain with Facebook, which is needed to measure and track campaigns.

Choosing a project type

To produce a marketing campaign, head to the “Ads Manager” area by means of the top left navigation of your Business Manager Dashboard.

When you click the green button to create a project, you’ll be provided a list of 11 types of campaign objectives. We’ve discovered that 3 of these goals are most helpful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are more most likely to buy items from a brand name they know, individuals are more likely to use for a job at a company they’ve heard of. Brand Awareness projects are enhanced to be seen by a broad swimming pool of people that are likely to be interested in your company.

These ads will not straight drive traffic to your website, however they get candidates familiar with your company and all set to click when the perfect position comes along.

Awareness projects can be about almost anything that shines a light on your business. Announcements about growth and awards, articles about company efforts and culture, and videos about the organization’s accomplishments and objective can all be turned into captivating projects.

Traffic

In the Wonderkind platform, this is described as a “Clicks” project. These ads are targeted to reach an audience that is most likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness project, however still consists of people interested but not ready to obtain a task.

These advertisements can concentrate on open positions to get people to explore more about the jobs and the business (terrific for high-volume recruiting). Or feature content that will drive people to your website, like market hot topics or suggestions.

Conversion

Conversion campaigns are what people tend to think of when they think of advertising. These campaigns track and enhance towards someone performing an action on your website, such as submitting an application.

For a Conversion project to be successful, you initially need to develop a solid audience of potential prospects that recognize with your business. Without that, it’s kind of like running through a crowd and asking strangers to marry you.

Let your audience learn more about you with Awareness and Clicks campaigns first, and move more spending plan to Conversion campaigns over time.

Great ads and brand awareness makes individuals click, but conversion happens on a landing page. So you require to make certain that your job pages load rapidly, are simple to continue reading mobile phones, and plainly specify the information task prospects appreciate many.

Know that Facebook conversion advertisements are going through some changes in reaction to Apple’s iOS 14 privacy updates – [update October 2023: please check out the following for more on Apple’s iOS 17 privacy updates] Companies will require to prioritize 8 conversion actions per web domain.

If job listings are on the main company website, you’ll likely need to align with the marketing team on the top priority list.

Facebook encourages services to use the Facebook Conversion API to link your advertisements with conversion data from other sources, such as your server, material management system (CMS), or customer relationship management (CRM).

Campaign budget plan optimization

There are a number of different options when it pertains to paying for ads. First, you can pick to pay based on clicks or impressions of your advertisements. Next, you decide how you desire Facebook to put your ads:

Daily Budget: Ads will be paced so, your costs lasts the full day.

Lifetime Budget: You set the length of a project and advertisements will be placed so your costs lasts the full campaign. This choice likewise you to set time windows such as running advertisements just at night or on weekends.

For the 3 main types of recruitment campaigns talked about above, a basic suggestion is:

Brand Awareness: Run as continuous projects, payment on impressions, and either day-to-day or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget.

Conversion: Short run time, payment on clicks, life time budget. These will likely be your most expensive campaigns.

Select an audience

Targeting job titles and market is typically where you begin with recruitment marketing, however you can reach a lot of concealed prospective with unconventional audience traits. For some inspiration, we recently composed about 5 innovative ways to use targeting in recruitment ads.

Facebook also offers the alternative to target “lookalike audiences.” This is fantastic once you have actually had excellent campaign outcomes and good hires to validate your existing audience is what a future one must “look like.”

Ad placement

After evaluating numerous of the advertisement placement alternatives offered, we’ve discovered the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually discovered that Facebook stories are seldom used. Therefore, we would not advise utilizing them. We have actually found that the news feed for both Instagram and Facebook have supplied our partners with more clicks and conversations.

If you are looking to create more awareness, we would recommend Instagram. Not a lot of advertisers spend time on producing a good Instagram Story. So, if you make a strong recruitment ad on Instagram story, you will stand out.

Create the advertisement

Putting together a fantastic ad can be tricky. If you’re not sure where to begin, check out our guide on how to turn task descriptions into fantastic social ads in 15 minutes.

It can be surprising what mix of copy and images work best for your audience. We advise A/B testing several ad variations in each project.

For example, in a project about an employment opportunity, one advertisement version could focus on the salary and benefits, another on the business culture, and a third on the job performance.

Put recruitment marketing on autopilot with Wonderkind

If you need to increase recruitment rapidly, manually developing the properties, adremcareers.com audience, and budgets for each campaign will slow you down. Wonderkind assists you speed up recruitment marketing by automating your social method throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment campaigns to build an audience that’s ideal for your market, location, and open positions.

Our easy-to-use platform makes it basic to spin up creative ads in minutes with campaign templates, a library of stock images, and immediate image cropping. Once advertisements are running, keep an eye on performance and invest across all social channels in one overarching control panel.

Ready to turbo-charge your skill sourcing? Check out how Wonderkind works or see it in action.