12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can considerably enhance a brand’s appearance in the skill market. And the excellent news is that it doesn’t always an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, worn-out recruitment tactics that normally start with publishing on job boards (boring).

When your skill group begins creating original, interesting campaign ideas that tie into and strengthen your overall recruitment strategy, you’ll rapidly find how to attract the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing fun and engaging ways to draw in good candidates to your brand and make a larger effect on candidates.

Examples include recruitment by means of a dating app, utilizing a mystical code to break, hosting meet-ups, or getting the help of an immersive virtual tour.

– You can develop imaginative concepts for your recruitment project by examining the concerns your talent team has now, investigating how other companies hook applicants, or brainstorming new concepts with your group.

– Three examples of companies believing outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model vehicle that interviews its own technicians, job and job a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so keep reading).

– After introducing your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can pick from our library of over 150 test templates to improve and automate your working with procedure.

What is an imaginative recruitment campaign?

Recruiters or talent acquisition teams that use original recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target market.

How do you understand if your company is using imaginative concepts in your method?

Well, has the skill team been utilizing the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same conventional techniques that everybody else uses, there’s no method your brand name will stick out in the crowd.

When business interact with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the competent people they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do companies believe of imaginative recruitment projects?

It’s not too complicated. Let’s walk through the steps for developing successful, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or tactics to overcome those difficulties. Here are some tips:

– Get motivation from other business already believing out of package.
– Put yourself in the shoes of your target audience and consider ways to interact with them in a style and tone that will interest them, such as an animated video.
– Reach out to coworkers to gather ideas from a varied group.
– Consider what your business values extremely in its existing workers.

Step 3: Bring all your ideas together and create your recruitment campaign technique, consisting of the channels you’ll utilize to release it, such as social networks and your professions website.

Step 4: Review your project cost and guarantee you have the budget you require, or adjust your plan accordingly (keeping in the good stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other campaign elements get widespread nationwide, worldwide, (and even viral!) attention.

Do we require to outsource specialized components of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of an innovative project in-house. In that case, you might need to contract out particular components to an agency, such as:

– Designing social networks or other digital advertisements
– Creating a video (that does not look like your nephew took your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the fun stuff.

To assist you win on this brand-new path, we have actually pulled together some really ingenious recruiting ideas below. Companies that developed some initial or inventive attention grabbers to reel in excellent candidates.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations require a recruitment procedure makeover. Especially if they wish to bring in young, competent prospects (and the company’s company brand name is as interesting them as a 1970s film).

The following companies (the majority of which you have actually most likely heard of) also required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, job referrals.
Their most original project idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season finale. It may not have featured at any huge international marketing festival, but it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming harder.
Recruitment strategy: Using pop-culture referrals to bring in a large range of ‘profiles’.
Tactics: TV adverts, job social media, and other online platforms.
This campaign is special due to the fact that it uses the principles of excellent advertising or copywriting by interesting what is necessary to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is likewise experiencing a quick boost in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in people whose values align with the business’s function.
Tactics: Ad project throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is normally very under-appreciated definitely needs some additional creative juice. Home Instead decided to employ the services of a professional agency for this campaign to refresh their brand and hook precisely the ideal type of people.

The agency developed incredibly emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a difficult task.
Recruitment method: Using a significant innovation trend to sign up with the discussion and boost their awareness in the tech skill circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furniture maker IKEA. To bring in skill that believes out of package, they invited prospective candidates for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work candidates looking to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad campaign covering social networks, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The industry has actually gained back 6.9 million tasks given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners knowledgeable about the large selection of benefits available with a profession in hospitality and uses reviews from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to attract 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another creative recruitment campaign that the software application company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their novel concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has helped them meet their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and lack of gender diversity.
Recruitment method: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help in reducing employing predispositions by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment strategy: Targeting a very particular skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of package. After coming across an interesting market insight that “around 78% of British parents aged 45 and over want to handle a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill swimming pool.

Filling the crew shortages with candidates who are over 45, whose kids have actually finally flown the nest, and who are now trying to find a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a prominent global motor program and job developing the brand name as an emerging hub for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The group included AI into the vehicle’s pedestrian speech innovation and vehicle connect system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment technique: Using an ingenious, gamified approach to engage passive candidates & providing a complimentary gift.
Tactics: Skills test was marketed on social networks platforms

Our sibling company, Toggl Track, desired to employ an SEO supervisor and thought of a fun campaign that ‘d be a win-win scenario for all. We produced a skills test challenge and marketed it across social media, providing a free tee shirt to candidates who attained high scores.

Reaching passive candidates while getting the word out about our brand name to other gifted employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s huge skill acquisition project was developed by Nexus and assisted give the brand name a much-needed facelift (because the merchant may not have been leading of many prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment method: Using a growing interest among youths in home remodelling and crafting a compelling value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides remodelling fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 people in a year in the middle of extraordinary labor shortages, Lowe’s Canada was facing the monumental difficulty of bring in younger workers. Partnering with an innovative firm, the brand name developed a recruitment project concentrating on opportunities for development and learning within its network.

They have actually likewise discovered that 88% of Gen Z trainees wish to work for employers who provide them access to training and growth opportunities.

Training is a concern for us, so we make certain to use thorough training to everybody who joins our groups. Working in among our stores is a fantastic opportunity for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that develops on the desire to discover by revealing compelling examples of renovation failures that young people can avoid by working and learning at one of the brand name’s stores. Each of the exhibitions had a QR code for using straight for the different employment opportunities.

Thinking about your next original recruitment project technique?

We hope this list has got you buzzing about your next recruitment project and how you can match those innovative business to approach prospects.

Whatever the role, from getting up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make certain to hit their hearts and minds if you use your imagination!

One easy way to add sparkle to your next recruitment project while making it fun and engaging for you and potential applicants is to start with skills tests. And, no, you do not need to develop tests from scratch. Our test library is teeming with role-specific concerns established by the experts.

Say farewell to inappropriate prospects and the hours wasted screening CVs. Create a free Toggl Hire account today to see just how simple, fun, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, informing stories and building marketing teams. She works at Toggl Hire and composes about how companies can hire really fantastic individuals.